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Placement
Everyone has their own ideas about where banners should appear on someone's site. Generally the site owner wants it hidden away as far as possible, and the banner script owner wants the banner in full sight as much as possible.
I try to stand back a bit to get a third viewpoint - the banner member. Not the member of the site who's placement we're talking about, but the other member, the one who's banner is going to be displayed on this site. I'm betting this person wants the banner in plain view too. Now, if you count all the members of the exchange, excluding the exchange owners (since I'm included in that group, I have to make sure that the numbers aren't biased) and take into account the owner of the site, then that's like a 1:X where X is the total members - 1 (big number, hopefully).
Then there's yet another point to look at, where does this site owner expect to see their banner appear on someone else's site? If all members could look forward to when joining an exchange was to have their banner appear in a bunch of banner farms, why would they even join?
The Poetry Link Exchange is pretty easy going when it comes to where members can place their code. We don't want to invade upon your site design, and make you place the banner code at the very top of your main page when your design may not support that very well, and we don't want you to place the code on every single page of your site. We DO want, however, for members to think about the Golden Rule(do unto others as you would have others do unto you) and how that applies in this situation. When you put the code on your site, it should be a place where visitors can easly see it (without scrolling down preferrably) and possibly in a place where they might click on it faster (links pages). This is not to ensure that we get our paying advertisments out there as much as possible (since the Poetry category doesn't include any at all), not to ensure that we spam our own banner out there a lot (The Poetry category of our exchange has One-Two banners in each rotation for the Poetry Link Exchange. Any one of those has the same chance of being displayed as any other member), it is for the other members that you are exchanging advertising space.
Keep in mind that we don't claim to be offering a free service to anyone. You DO have to pay to join our exchange, you pay in advertising space. You are giving up advertising space in payment for advertising space elsewhere. The space you give should be of equal quality as that you wish to recieve. That's called fair play.
So everyone out there that is a member of our exchange, or even a member of another, please remember to Play Fair.
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